In this episode Frans talked to Scott Vaughan, former Chief Growth Officer of Integrate and CMO of several other Tech companies. His last position allowed him to see what current B2B market challenges are, how that puts extra pressure on CMO’s and how that has a rippling effect on marketing operations and Martech. And definitely it’s a time to rethink the whole sales and marketing process. For marketing operations, building good relationships and trust across the company is crucial. It should become the master of telling the customer story, both in providing the underlying data as well as creating it.
Former CMO of Integrate
Scott Vaughan was Chief Growth Officer of Integrate, an enterprise marketing software and solutions provider. With other previous roles as CMO and B2B revenue marketing leader, Scott was recently leading Integrate’s go-to-market, customer, and growth strategies. Scott’s experience and passion are fueled by working with customers and partners to create new levels of business and customer value.