Finance skills are often overlooked in the marketing operations role. In this podcast, Frans talks with Informa Markets’ Michael Hartmann, who heads up marketing ops but has a background in finance. Learn more about the importance of finance knowledge, in addition to more commonly seen skills, to the success of those in the role.
Sr. Director Marketing Operations at Informa Markets
Revenue operations leader with more than 25 years of marketing experience. Currently, Michael leads the Marketing Operations/ Optimization and Digital Marketing team that supports Informa Markets’ Fashion portfolio.