Marketing Tech Monitor is an annual benchmark study of marketing technology and strategy in European companies. In this episode, we talk about the 4 critical challenges Ralf has identified in his survey. He believes that marketing ops can address these challenges making a great deal of difference in efficiency and effectiveness.
Speaker
Ralf Strauss
Marketing Tech Lab GmbH
“Marketing automation and MarketingTech will shape the future of marketing.” Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”
Podcast
