“Marketing ops” is in the news – it’s on everyone’s radar, but what is it exactly. Sometimes it seems to be an amoeba, with shifting shape. In this episode we talk about why it is critical to marketing success and how you can manage and refine it, to dramatically increase its efficiency.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.