Marketing Ops Now

How to navigate martech

Marketing Ops Now

Episode 5

In this episode we talk about the multiple reasons why navigating martech is a big topic for marketing ops. And the truth to be told: the topic isn’t getting any smaller. ‘Buy first, think later’ seems still a very often used approach for acquiring new martech solutions. But over the last decade the number of Martech solutions has exploded (Chief Martech) and marketers need to find a way to get the most value out of their stack.

Speaker

Scott Brinker

chiefmartec.com

Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

Speaker

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

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