In this episode we talk about the multiple reasons why navigating martech is a big topic for marketing ops. And the truth to be told: the topic isn’t getting any smaller. ‘Buy first, think later’ seems still a very often used approach for acquiring new martech solutions. But over the last decade the number of Martech solutions has exploded (Chief Martech) and marketers need to find a way to get the most value out of their stack.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.