Marketing Ops Now

The KPI framework as a driver of marketing ops

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Marketing Ops Now

Episode 6

One could argue that marketing ops originated from KPI frameworks. In this episode we discuss how marketing ops can help the CMO defining the right framework, including benchmarking against past performance or competitive performance in the industry.

Speaker

Ralf Strauss

Marketing Tech Lab GmbH

“Marketing automation and MarketingTech will shape the future of marketing.” Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”.

Speaker

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

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