One could argue that marketing ops originated from KPI frameworks. In this episode we discuss how marketing ops can help the CMO defining the right framework, including benchmarking against past performance or competitive performance in the industry.
Marketing Tech Lab GmbH
“Marketing automation and MarketingTech will shape the future of marketing.” Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”.