There is no marketing leader on the planet without a strategy plan, yet there are many leaders facing poor execution. Once reality kicks in, they find out execution is not working according to the strategy. What is exactly the problem?
“Marketing automation and MarketingTech will shape the future of marketing.” Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”