Marketing Ops Now

Marketing Ops Strategy Execution

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Marketing Ops Now

Episode 7

There is no marketing leader on the planet without a strategy plan, yet there are many leaders facing poor execution. Once reality kicks in, they find out execution is not working according to the strategy. What is exactly the problem?

Speaker

Ralf Strauss

“Marketing automation and MarketingTech will shape the future of marketing.” Dr Ralf Strauss is Managing Partner of various companies, president of marketing associations and marketing communities. Before, he has been the Senior Vice President at Volkswagen for the Digital Transformation across marketing and sales. Prior to that, he had various roles within SAP. He is also the author of more than 60 publications in these subject areas and publishes the yearly “Marketing Tech Monitor”

Speaker

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

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