Marketing Ops Now

Martech adoption

BrandMaker Logo

Marketing Ops Now

Episode 8

Martech has been eating marketing’s lunch for the past decade. Looking at the explosion of martech from 150 solutions in 2011 to well over 8.000 solutions in 2020, marketers need a plan to deal with this expanding landscape. Listen to Scott Brinker, a real martech pioneer, ┬áto find out what marketing capabilities you need to succeed.

Speaker

Scott Brinker, Frans Riemersma

MartechTribe.com

Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

Share this Podcast

Share on facebook
Share on twitter
Share on linkedin

Similar Podcast

Podcast

Marketing Ops Now

Episode 13

People

Marketing ops is your secret weapon

Image of Anita Brearton

By Anita Brearton

|
Podcast

Marketing Ops Now

Episode 12

Processes

Marketing ops & maturity

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 11

Processes

Agile marketing

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 10

Data

Tracking Marketing Performance

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 9

People

Marketing Ops Skills

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 7

Processes

Marketing Ops Strategy Execution

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 6

Data

The KPI framework as a driver of marketing ops

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 5

Tech

How to navigate martech

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 4

Processes

Defining marketing ops territory

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 3

Tech

4 marketing ops challenges: Marketing Tech Monitor 2021

Image of Dr. Ralf Strauss

By Dr. Ralf Strauss

|
Podcast

Marketing Ops Now

Episode 2

People

Three marketing ops trends to watch

Image of Scott Brinker

By Scott Brinker

|
Podcast

Marketing Ops Now

Episode 1

Processes

Marketing ops represents a major enterprise opportunity

Image of Scott Brinker

By Scott Brinker

|