Marketing Ops Now

Marketing Ops Skills

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Marketing Ops Now

Episode 9

There are now over 12.2 million people on LinkedIn whose job titles specify “marketing operations”. Compared to well-known job titles like “digital marketing” (12,5 million), or “online marketing” (9,8 million), that isn’t a small group. With business becoming increasingly digital, the need for a marketing ops function increases. Hear more about the three marketing ops functions.

 

Speaker

Scott Brinker

MartechTribe.com

Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

Speaker

Frans Riemersma

Martechtribe

My goal is to make our daily business lives better. As businesses become increasingly digital, we need to humanize Martech. With so many solutions available user and customer experience are even more important. My experience of the last 20+ year as marketer, developer, consultant, Vice President R&D, researcher and author, gave me vital insights to get the most value out of technology in the shortest time possible for my corporate clients.

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